Tourism gathers momentum when people visit interesting places. It can involve the commercial organisation of holidays. Or simply individual plans to “do one’s own thing”.
But while a place may be interesting or visually appealing, what makes it come alive – have meaning – is interaction with its people. The soul of a destination, a site, then unravels.
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Community-based tourism is therefore an integral ingredient in the “secret recipe” to put any destination on the world map. For when locals extend their hospitality and share their stories, the visitors are gifted with a priceless glimpse into what makes their “home” tick.